Today in class, we discussed as a class the representation of women and girls in the media and the various stereotypes that there are. We put forward our ideas and made a class mind map showing the different stereotypes that there are of women and girls. Here is what we came up with:
We also talked about how these stereotypes are included in the majority of advertisements made, for example, it is always women who are shown in advertisements for cleaning products which involves the idea that women are to stay at home instead of working, that they are uneducated, etc.
For homework, we were asked to find an advertisement that incorporates some of these stereotypes and I found this advertisement from Victoria's Secret.
This is an advertisement for bras from Victoria's Secret and it includes the idea that all women are meant to be skinny. This image uses the words "every body" suggesting that all women have to look like the models in the photo.
I also found two other advertisements which are quite old, but I thought that they were both an effective example of sexism and the representation of women in the media.
The first advertisement is of a woman receiving a vacuum cleaner for Christmas and it suggests that men should buy their wives a new vacuum cleaner for Christmas as she would really like it. It emphasises the idea that women are to stay at home, cooking and cleaning, rather than going to work, and it suggests that women enjoy doing this too. The appearance of the woman in this image also shows the stereotypical woman in terms of appearance as she is skinny with a small waist and she is pretty.
The second advertisement includes the idea that women are weaker than men as it reads, "You mean a woman can open it?". The underline on the word woman suggests that it's unusual for women to be able to open a bottle as they are weak, and it kind of suggests that women are a bit useless and can't do anything for themselves. Much like the first advertisement, the woman displays the stereotypical appearance as she is beautiful.
I also found two other advertisements which are quite old, but I thought that they were both an effective example of sexism and the representation of women in the media.
The first advertisement is of a woman receiving a vacuum cleaner for Christmas and it suggests that men should buy their wives a new vacuum cleaner for Christmas as she would really like it. It emphasises the idea that women are to stay at home, cooking and cleaning, rather than going to work, and it suggests that women enjoy doing this too. The appearance of the woman in this image also shows the stereotypical woman in terms of appearance as she is skinny with a small waist and she is pretty.
The second advertisement includes the idea that women are weaker than men as it reads, "You mean a woman can open it?". The underline on the word woman suggests that it's unusual for women to be able to open a bottle as they are weak, and it kind of suggests that women are a bit useless and can't do anything for themselves. Much like the first advertisement, the woman displays the stereotypical appearance as she is beautiful.
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